"How to recover your BlackBerry - in seven minutes - when it's lost or stolen..."

...and discover exactly who stole it and where they are now...

When your BlackBerry is lost or stolen you can probably replace it for under $500...

...but that's only a small part of your problem.

• According to the Gartner Group, the cost of a lost or stolen PDA is more like $2,500. Most of that cost goes to recoup the data on the lost PDA. And, of course that's only in those cases where the data could be recovered.

• Even more troubling are the statistics for theft and loss of smartphones and PDAs. In the UK alone, CNET reported in 2007 that more than 2 million phones were stolen. That's a phone every 12 seconds.

• And they also reported that in Sydney, Australia, 13,200 mobile phones were left in taxis during a six month period.

If you think this can't happen to you, consider what happened to some White House Staffers during a 2008 meeting between President Bush and Mexican President Calderon.

According to this Fox News report, an aide to President Calderon stole six White House BlackBerries. Only quick action by the secret service caught up with this aide - seconds before he claimed diplomatic immunity and boarded a plane. Had they not caught him, these BlackBerries - and whatever was on them - would have been lost forever.

And it's not a one-time thing. Consider this...

• In 2008, according to an article in the London Sunday Times, UK Prime Minster Gordon Brown had a similiar problem while visiting China. While he was there, one of his aides had his BlackBerry stolen in what looks like a sex-for-secrets scandal.

• Closer to home, in 2009, the Associated Press reported 67 computers and 1 BlackBerry went missing from Los Alamos National Laboratory - and no one knows what happened to any of them.It is not known what classified documents were on the computers or the BlackBerry. This theft happened even though Los Alamos has some of the tightest security as any facility in the country. What's more the theft happened even though the penalty for unauthorized removal and retention of classified materials carries a maximum sentence of a year in prison and up to a $100,000 fine.

The point is: if highly secure environments like this can't protect against these type of thefts...

...how secure is your home or office?

For example, consider how easy it was for these pickpockets to steal this cell phone...

It even happened to Naomi Campbell...

• In 2007, at the Led Zepellin reunion concert, theives snatched Ms. Campbell's purse which contained her BlackBerry. It was full of A-List celebrities' phone numbers. How would you like to call celebrities like Mick Jagger and tell him he had to change his phone number?

And Ms. Campbell is not alone.

• In 2005, Paris Hilton's cell phone was hacked into. Her address book, full of emails and phone numbers of celebrities like Eminem, Vin Diesel and Christina Aguilera were posted online. Almost immediately, all of her celebrity friends were being crank called. Can you imagine being responsible for all of this?

• Finally, in 2008, Prince Harry of England had his cell phone stolen in Africa while doing charity work. In his case, he got it back. (I'll explain how in a minute.) Can you imagine the consequences if he hadn't?

In other words, losing your BlackBerry...

...will wreak havoc on your life

What's more, losing your BlackBerry or having it stolen can have far-reaching consequences. For example, according to a 2008 survey by DTI/Price Waterhouse Coopers...

...70 percent of small businesses that experience a major data loss go out of business within a year

The bottom line - for all of these reasons - is that you must:

• Use GPS (if your BlackBerry has it) to find your lost device
• Assist authorities in identifying your thief

However, until now the problem for BlackBerry users has been that a lost or stolen BlackBerry meant utter disaster. That's why...

...I invented the BlackBerry ER

You see, five years ago we created PocketMac for BlackBerry. This was the first software that opened the "always on" BlackBerry world to Mac users.

It became so popular and created such buzz that Research In Motion - the makers of BlackBerry - licensed it from us.

But while PocketMac for BlackBerry was a major breakthrough in the Mac world, it couldn't...

...help BlackBerry users recover quickly if a BlackBerry were lost or stolen

BlackBerry ER changes all of that. Here's what it does...

It "finds" the crook who has your phone and virtually hands him over to the police...

As soon as you know your device is missing and you've notified your carrier of your loss, it's time to catch the person who stole your phone.

BlackBerry ER will tell you everything you need to know about the thief - all without him knowing. Here's how it works...

When your device is stolen, a common technique for thieves is to replace your SIM card (that's the tiny plastic card that tells the carrier who you are) with his own.

The moment this happens, BlackBerry ER sends a text message to a designated back-up cell phone of your choice. The text message includes:

• The thief's phone number
• The unique ID number for his SIM card (also known as the IMSI)
• And the thief's current location (using your device's GPS capabilities)

Once you have this data, you can file a police report. The police then have the first steps for finding, arresting and convicting the thief who ruined your day.

What the press says about BlackBerry ER...

"What Blackberry ER does is relatively simple- when some evil person takes your Blackberry, they will generally change the SIM card. Once they do, the Blackberry sends a signal to a designated cell phone with enough information to help police recover the phone.

Does it work? It seems to do a perfectly good job based on most reports." -- The Gadgeteer

"If you use a BlackBerry for business, you’d probably no sooner leave the house without it than your wallet or car keys. But should someone steal your trusty BlackBerry, the chances of seeing it again are usually close to zero.

That’s where PocketMac’s BlackBerry ER utility ($14.97) can help by increasing the odds of recovery. When installed on a BlackBerry that gets stolen, this utility provides information about the phone’s possessor and whereabouts, which you then supply to the police

...having the info to file with a police report should significantly increase the odds of getting the device back in your hands, which can save a lot of hassle — as well as money, given the punitive rates many carriers charge for a mid-contract phone replacement." -- Small Business Computing

Screenshots of BlackBerry ER

But there's more. We understand that being able to recover your stolen BlackBerry is only part of the challenges you face every day. That's why we've written...

"47 Things You Wanted To Know About Your BlackBerry - But Didn't Know Who To Ask."

Here's the complete list of the hacks, tips and tricks you'll find in the book:

1. How to save up to $26,000 on your cell phone bill...
2. What to do if you drop your BlackBerry in the toilet
3. How to do hands-free Dialing when you're driving
4. How to deal with "BlackBerry Thumb"
5. How to maximize the battery life of your BlackBerry
6. How to keep from being bored waiting for a meeting to start
7. What to do with your BlackBerry when you carry an iPhone, a Cell Phone, and a BlackBerry
8. How to protect your screen from scratches for the price of a sandwich
9. How so spell check your e-mails
10. How to conference call on your BlackBerry
11. View MS Office documents on your BlackBerry
12. How to save money on international calls
13. Never miss another appointment
14. How to keep your BlackBerry secrets secret
15. How to "Ferris Bueller" your BlackBerry
16. How to find the nearest bathroom when you're in a strange neighborhood or city
17. How to share your pictures
18. How to get free 411 on your BlackBerry
19. How to find a cup of coffee in a strange city
20. How to put GPS on your BlackBerry, even if you have an older model
21. Make your BlackBerry look like your Mac
22. How to keep track of all tour hobbies and passions when you're not at home or at the office
23. View traffic webcams across the country before you get into traffic jams
24. 11 things you can do to personalize your BlackBerry
25. How to store music, movies and more on your BlackBerry
26. How to avoid downtime while recharging your BlackBerry
27. How not to drop your BlackBerry when you're in your Car
28. How not to lose half the music on your BlackBerry
29. Login to all your IM accounts at once
30. How your BlackBerry can tell you how to dress for the weather before you leave your hotel room
31. How to keep up with breaking news anywhere you are
32. How to aggregate all your information on a budget
33. How to use your BlackBerry to get on the web
34. How to use your BlackBerry to take pictures
35. How to separate text messages from e-mails
36. Useful BlackBerry tips and tricks
37. How to call vanity phone numbers without first translating them into underlying digits
38. How to use your BlackBerry as a flashlight
39. How to reboot your BlackBerry
40. How to disinfect your BlackBerry
41. How to free up memory on your BlackBerry
42. How to increase the speed of your BlackBerry browser
43. How to clean your BlackBerry's trackball
44. How to interpret your blinking lights and what to do about them
45. How to turn your DVD into a movie for your BlackBerry
46. How to get internet access on your BlackBerry without a data plan
47. How to tie your to-do list in with where you are

Why I'm doing this...

I've spent the last 9 years - a long time in the software business - inventing solutions to help mobile users do more with their device. Every roadblock I encountered, I busted through and released those solutions to you, our customers. With the BlackBerry ER, I never been more excited about making Mac users' lives easier...

It's because this is a new product and I'm so eager to get feedback that...

Limited Time Priority Early Bird Discount- $14.97

YES! I want to RECOVER my lost or stolen BlackBerry so that I can be up and running with a new device in minutes.

• I understand I will gain immediate access to the BlackBerry ER and all it offers..
• I also understand by completing my purchase today, even if the price
  should go up in the future, I am permanently locked into the
  introductory price of only $14.97.

Best of Success,

Terence Goggin
Founder
PocketMac

P.S. - Lost or stolen BlackBerries are more common than the public knows. But you can make sure none of these things happen to you with the BlackBerry ER.

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